MSC Cruises has revealed details of its immersive and futuristic MSC Starship Club featuring Rob, the very first humanoid robotic bartender at sea.
The MSC Starship Club will be exclusively available aboard the cruise line’s latest flagship, MSC Virtuoso, when it is put into service from April 16, 2020.
This integrated bar and entertainment experience, inspired by MSC’s vision of the spaceship of the future, is made possible by cutting-edge technologies designed to create a futuristic atmosphere.
This includes 3D holograms, an immersive digital art wall, and a 12-seat digital infinity interactive table, giving guests the opportunity to explore space with their own personalized galactic tour.
Rob will prepare and serve his signature cocktails (alcoholic and non-alcoholic), as well as countless other personalized drinks – just like a human bartender would – while engaging guests with his voice and human expressions.
Guests will use specially designed vertical digital cockpits in the area to place their order. Rob will then get to work and use all of his custom robotic skills to whip up the cocktails – pouring spirits, juices, and syrups; shake, stir and garnish.
Not only does Rob prepare an impressive range of cocktails, but he can speak eight languages (English, Italian, Spanish, French, German, Brazilian Portuguese, Chinese and Japanese), and he also has a clear personality that evolves with the surrounding settings and atmospheres. .
He uses his LED face to convey emotion so that guests can enjoy his performance while sipping their cocktail.
The cocktail preparation status will be displayed via digital monitors in the area and a ticker-tape style LED strip above the robotic island, while being immersed in the space-themed experience .
Cosmic cocktails are served in futuristic, custom-designed glasses that patrons can collect as a lasting keepsake of the MSC Starship Club experience.
Guests will be able to return to the club multiple times during their cruise, each time experiencing a new interaction with Rob.
The MSC Starship Club has been around for almost six years, since the first original concept.
